Marketing & Client Insight Analyst

Location Bracknell / Glasgow or Liverpool

Contract Permanent

Salary £40,000 - £45,000

Ref DH/CH/27834

Devonshire Hayes have partnered with a financial services client to help them secure a Marketing & Client Insight Analyst.

You will be tasked with the following,

  • Analyse campaign performance with a view to providing insights designed to understand performance and improve future campaigns.
  • Segment client base by specific criteria with a view to driving more precise and specific marketing activity
  • Work with marketing to identify new and improved ways of targeting and groups to target
  • Where needed create visualizations and reports of campaign performance
  • Perform analysis on marketing attribution
  • Measure ROI on marketing spend and optimise performance, measuring marketing efficiencies and providing supporting analysis
  • Deliver proactive insights, and find opportunities to exploit

To be successful in this role, you should:

  • Advanced knowledge of SQL, Power BI, and Microsoft Applications, including Excel. Knowledge of python preferable but not essential
  • Experience with large datasets (SQL), building data visualizations, and mining product and operational insights.
  • Strong understanding of customer segmentation and analysing customer cohorts
  • Understand GDPR regulations in order to manage compliant data delivery
  • Fluency with analytics across multiple channels including on and offline marketing campaigns (email, PPC, events, etc.), web, and product. Specialism in one area fine but willingness to learn a must.
  • Other than PowerBI experience with Looker ideal
  • Experience with some digital analytics software ideal, funnel metrics etc. but willingness to learn in this area more important
  • Working knowledge of CRM platforms ideal

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